Tweet to Buy From Amazon. #AmazonCart – a Partnership Between Amazon and Twitter.

amazon-twitter-cartTwitter keeps getting closer to social commerce. The social network just announced a partnership with Amazon where users can add products to their Amazon cart with a tweet.

The process is fairly simple. Amazon customers who are also Twitter users can add products by following three simple steps:

  1. Connect their Amazon and Twitter account
  2. Watch for tweets containing an Amazon link
  3. Reply to above mentioned tweets and adding “#AmazonCart”

After users follow through these steps products are automatically added to their Amazon Cart and they can buy later. If Twitter users didn’t connect the accounts or the service is not yet available in their area, they get an automated message from @MyAmazon guiding them to a specific Amazon web page describing the service:

amazon-twitter-cart-not-working

Most avid users – the Amazon affiliates

tweets-amazoncartAfter quickly connecting my accounts I was expecting to see a public stream of Amazon shoppers announcing their purchases.

Not even close. Right now most of those tweeting the hashtag are Amazon Affiliates asking their followers to reply to tweets containing  their affiliate links.

Apparently this is somewhat of a feature, as Julie Law, Amazon spokeswoman states: We have a significant number of customers who use Twitter, and a significant number of affiliates who use Twitter, too.

Twitter is serious about eCommerce

The #AmazonCart partnership is probably just a first step for the two companies. Amazon is interested in social commerce and as Facebook is probably harder to steer, Twitter seems the right choice.

Twitter on the other hand, showed interest in developing ecommerce abilities by hiring ex Ticketmaster CEO Nathan Hubbard. Moreover, this year information was leaked about a potential partnership with Fancy.com and mobile payments company Stripe, involving a three way solution allowing Twitter to leverage potential customers.

Twitter-commerce is in the Making. And it Looks Great.

It seems that Twitter is moving forward with its plans to enter the ecommerce market. Last year the company hired Nathan Hubbard, former Ticketmaster CEO and ecommerce heavyweight, to handle ecommerce development efforts.

News about Twitter Commerce have now surfaced, showing a potential user flow for customers buying directly from Twitter.

The company has partnered with Fancy.com (online catalogue / Pinterest for buyers) AND Stripe (web and mobile payments) to provide merchants with the option to sell on its social network. The link between Twitter and Fancy is obviously Mr. Jack Dorsey, Twitter (somehow) co-founder and member of the board for Fancy.com.

Twitter commerce user flow found on Fancy.com

Twitter commerce - Source: Re/Code.net
Twitter commerce – Source: Re/Code.net

Re/Code “found” some “documents on fancy.com, in a “unprotected” area. Italics mark some obvious skepticism with “finding the documents” (what- did they just type fancy.com/twitter-commerce?) .

Whereas the documents and their source is of little importance, the fact is the user flow looks great and seems beautifully integrated with Twitter. It even provides a package tracking app and same-day delivery options.

Unlike Twitter, Facebook notoriously killed the much-awaited f-commerce by ignoring the growing ecommerce trend and its own potential opportunities. Much more –  it then decreased organic reach through its platform for non paying customers, thus alienating potential f-commerce merchants.

Now that the playing field is leveled, Twitter may somehow turn out to be a spectacular and unexpected challenger to eBay and Amazon. It does have 645 million potential customers.