In search of a new resource to help your ecommerce business? My bet is a live shopping podcast would be the perfect find. That’s why I’ve created one. In the past year or so I’ve been digging really deep into how digital commerce can become better for small and mid sized business. Right now huge brands like Amazon, Walmart or Alibaba are covering too much of the market for the “rebels” to stand a chance.
Small online stores, eCommerce entrepreneurs and direct to consumer small manufacturers need better ways to sell online. Right now you might optimize your page speed or Google SERP, maybe add a better product but trough be told …
Most ecommerce sales are in the hands of very, very few people
Playing in the same league as Amazon doesn’t get you very far as they’ve been losing money for the last 20 years or so, just to gain market share. Spending money on Facebook or Google Ads won’t do much better. As a small company or entrepreneur you don’t have much options into how you can beat the big boys, even in small niches. But you do have one big thing: you are a real person, with a passion for what you are doing. And this can be big. You can be the real you, online and earn big for it.
The solution: live commerce and live shopping
So how do you make your personality shine through your web store? The solution is simple: by using a thing called live commerce or live shopping. I’ve wrote a bit on the background in a previous post. In a nutshell it’s you, live streaming a product presentation to customers, with ecommerce and social (chat, questions) features on top of the video.
Using live shopping for ecommerce stores is still a blur
There’s a small issue with live commerce: most ecommerce entrepreneurs don’t know about it and those who do, don’t know how to start a live session. As such – I’ve started a live commerce and live shopping podcast: Live Commerce World. You can subscribe to it via Apple Podcasts or Spotify.
What will this podcast be about?
“Anyone can start a podcast. Why should I listen to it?” you might say. I hear you.
This is a very specific podcast: it focuses on live shopping and how this changes customer behaviour and why it is a perfect channel for younger generations. The podcast also focuses on why live commerce is this huuuge, emerging trend and how you, as an ecommerce professional, can benefit from it.
It starts off with some tips and tricks my team and I have put together over the last year working with customers all over the world, from companies of all sizes. We’ll continue with interviews and success stories, helping you benefit from live commerce and live shopping.