Reducing Shopping Cart Abandonment – Infographic

Shopping cart abandonment is one of those dreaded issues both online and omnichannel retailers hate. There are many reasons for customers to just leave a webstore after they have picked their products, instead of completing the order.

Some customers find better prices elsewhere, some fail to navigate the store but most (56%) give up on their order when they are presented with unexpected costs.

Data gathered and compiled by the Payroll Blog shows that 68% of all consumers abandon their cart, leading to $18 billion in revenue lost each year but there are ways to avoid this. The infographic below outlines some of the most effective ways to avoid shopping cart abandonment and increase conversions.

shopping cart abandonment infographic

Author: Mihai Mike Dragan

Mihai Mike Dragan is an ecommerce expert and the cofounder and COO of Oveit, a global company focusing on live experiences technology, both virtual and in-person. Mike has an experience of over 15 years in building digital products, with a focus on ecommerce. He has worked with some of the largest consumer brands in the world, advising on their digital go to market strategy.   Mike Dragan is also the author of the "Understanding Omnichannel Retail - beyond clicks vs. bricks" ebook, a guide for companies that understand consumer behaviour across media. He holds two degrees, one in International Economics and one in Computer Science.

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