$9.3 billion in Sales in Just One Day – Alibaba’s Singles’ Day

Each year on Nov. 11th, China celebrates an event called Singles’ Day. The date (11/11) is a symbol for those unwed and stands as an anti-Valentine’s Day celebration. Chinese retailers have turned it into a sales mega event and this year it has turned global, with a lot of help from Alibaba’s marketplaces.

A live counter showing sales going through the roof.
A live counter showing sales going through the roof.

Inspired by US sales shopping events Black Friday and Cyber Monday, Alibaba decided to take the event global. The campaign was a huge success and overcame any expectations. It was so big that it accounted for more sales than Black Friday and Cyber Monday in the US. Combined.

But let’s have a look at the hard facts post-sales bonanza:

  • Alibaba registered a total of $9.3 billion in sales in just one day;
  • The company registered a peak sales of $2 billion in just one hour;
  • Consumers from 217 countries bought merchandise from AliExpress, Tmall and Taobao;
  • 1.2 million household appliances and 50.000 cars were purchased;
  • The campaign was aimed at attracting China’s 360 million online shoppers (yup, that’s more than the entire US population), as well as shoppers all over the world.

Pretty good for a singles’ holiday.

 

 

 

 

Author: Mihai Mike Dragan

Mihai Mike Dragan is an ecommerce expert and the cofounder and COO of Oveit, a global company focusing on live experiences technology, both virtual and in-person. Mike has an experience of over 15 years in building digital products, with a focus on ecommerce. He has worked with some of the largest consumer brands in the world, advising on their digital go to market strategy.   Mike Dragan is also the author of the "Understanding Omnichannel Retail - beyond clicks vs. bricks" ebook, a guide for companies that understand consumer behaviour across media. He holds two degrees, one in International Economics and one in Computer Science.

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