$9.3 billion in Sales in Just One Day – Alibaba’s Singles’ Day

Each year on Nov. 11th, China celebrates an event called Singles’ Day. The date (11/11) is a symbol for those unwed and stands as an anti-Valentine’s Day celebration. Chinese retailers have turned it into a sales mega event and this year it has turned global, with a lot of help from Alibaba’s marketplaces.

A live counter showing sales going through the roof.
A live counter showing sales going through the roof.

Inspired by US sales shopping events Black Friday and Cyber Monday, Alibaba decided to take the event global. The campaign was a huge success and overcame any expectations. It was so big that it accounted for more sales than Black Friday and Cyber Monday in the US. Combined.

But let’s have a look at the hard facts post-sales bonanza:

  • Alibaba registered a total of $9.3 billion in sales in just one day;
  • The company registered a peak sales of $2 billion in just one hour;
  • Consumers from 217 countries bought merchandise from AliExpress, Tmall and Taobao;
  • 1.2 million household appliances and 50.000 cars were purchased;
  • The campaign was aimed at attracting China’s 360 million online shoppers (yup, that’s more than the entire US population), as well as shoppers all over the world.

Pretty good for a singles’ holiday.

 

 

 

 

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