It seems that Twitter is moving forward with its plans to enter the ecommerce market. Last year the company hired Nathan Hubbard, former Ticketmaster CEO and ecommerce heavyweight, to handle ecommerce development efforts.
News about Twitter Commerce have now surfaced, showing a potential user flow for customers buying directly from Twitter.
The company has partnered with Fancy.com (online catalogue / Pinterest for buyers) AND Stripe (web and mobile payments) to provide merchants with the option to sell on its social network. The link between Twitter and Fancy is obviously Mr. Jack Dorsey, Twitter (somehow) co-founder and member of the board for Fancy.com.
Twitter commerce user flow found on Fancy.com
Re/Code “found” some “documents“ on fancy.com, in a “unprotected” area. Italics mark some obvious skepticism with “finding the documents” (what- did they just type fancy.com/twitter-commerce?) .
Whereas the documents and their source is of little importance, the fact is the user flow looks great and seems beautifully integrated with Twitter. It even provides a package tracking app and same-day delivery options.
Unlike Twitter, Facebook notoriously killed the much-awaited f-commerce by ignoring the growing ecommerce trend and its own potential opportunities. Much more – it then decreased organic reach through its platform for non paying customers, thus alienating potential f-commerce merchants.
Now that the playing field is leveled, Twitter may somehow turn out to be a spectacular and unexpected challenger to eBay and Amazon. It does have 645 million potential customers.