Google Checkout Checks Out – the Service to “Sunset” on November the 20th, 2013

Google checkout is soon to be dead. Recent changes to Google’s strategy made the product obsolete. The change will affect mostly physical goods merchants as Google offers options for digital goods and app sellers.

While PayPal can surely be happy about it, customers will not be. However, the company has partnered with companies providing payment processing options (Braintree), online store solutions (Shopify) and online invoicing (FreshBooks).

If anything – Google is moving even deeper into ecommerce services

Google Shopping Express
Google Shopping Express

The recent changes and Google Checkout’s “Sunset” (definitely a great spin) will not change the interest Google has for ecommerce services. The company is looking for places it can grab a larger market share, places with a faster growth rate. Here are some:

  1. Shopping Express – Same day delivery service for companies such as Staples (second largest online retailer), Office Depot, Toys’R’Us. Launched in march 2013, it expanded september 2013 to include the area between San Francisco and San Jose. It currently offers 6 months free trial to customers signing up until Dec. 31st
  2. Google Wallet Instant Buy – a service that provides a multichannel solution to payments, allowing customers to pay on mobile, on the desktop and in app.

Google is still interested in ecommerce. It just figured out Google Checkout was not going to happen.

So – if you are a Google Checkout customer – remember, remember, the 20th of November.

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