Apple CEO Tim Cook: “The App Store is the Biggest Online Store that We Know Of” – WWDC 2013

Tim Cook at WWDC 2013
Tim Cook at WWDC 2013

Apple has just released its new iPhone 5S at the WWDC 2013. That’s the biggest news in tech right now. Now for something more online retail related news – Apple’s CEO declared App Store to be the biggest online store that they know of, and he sure has some figures to back that up:

  1. Apple sold over 50 billion apps in the App Store
  2. There are 900 000 applications online, 93% of which have been downloaded in the previous month
  3. There are more than 375 000 iPad apps, more than any other tablet
  4. Most important – there are 575 million registered users, most of which have registered with their credit card and are ready to pay with one click

Yup, the App Store has 575 million registered users.

appstore

So – we have one of the largest companies in the world, with one of the biggest online retail operations that just mentioned that it has almost 600 million users ready to buy whatever they’re sold with the click of a button. They sold 50 billion apps. They have roughly 500 million iOS devices out there on the market. Let’s just think for a moment of what would happen if Apple decided to seriously go into … I don’t know … books?

Beat that, Amazon.

Author: Mihai Mike Dragan

Mihai Mike Dragan is an ecommerce expert and the cofounder and COO of Oveit, a global company focusing on live experiences technology, both virtual and in-person. Mike has an experience of over 15 years in building digital products, with a focus on ecommerce. He has worked with some of the largest consumer brands in the world, advising on their digital go to market strategy.   Mike Dragan is also the author of the "Understanding Omnichannel Retail - beyond clicks vs. bricks" ebook, a guide for companies that understand consumer behaviour across media. He holds two degrees, one in International Economics and one in Computer Science.

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