Can Social Media Influence be used as a factor in HR recruiting?

Recently Salesforce.com posted a job regarding a position as a Community Manager. Among others the company asked for a Klout score of at least 35. For those not in the know Klout is one of the front runners in the social media influence analytics. It features 19 social networks users can choose depending on where they believe their most influential actions come from.

salesforce.com recruits community manager
Salesforce.com’s Community Manager position drew a lot of attention

After the position showed up bloggers started discussing the possibility that in the future such a score might be used on a wider scale in HR recruiting.

Just like education, previous experience and maybe hobbies, should we expect such an influence score to become a widespread requirement in job applications? Probably not.

Although building sustainable social networks (in the real world) can mean a greater influence, a higher life standard and probably a happier life, online social networks are not (usually) real social networks. Social media can go so far and potential employees should not be judged on this type of score.

Think of a bank CEO. He probably does not have a really wide social network. But the small network he is active in, although usually not very popular, can be really influential in the real world and his actions and decisions highly disruptive. This might also be applied to scientists, lawyers, inventors and many other jobs that don’t need thousands of friends to be highly successful in their everyday lives.

Social media influence should be a requirement only with social media jobs. Maybe not even there. 

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