Internet has changed many aspects of our lives and will continue to do so. As people shift their attention more and more toward the internet so does the economy.
UK leads the way towards this new economy with a £82bn ($128 billion) internet economy. About 16% of this ecosystem is accounted for by mobile connections. The overall traffic is expected to increase each year between 2010 and 2015 by 37%. What does that mean? Having an ever increasing interest for mobile connections and ecommerce we might see three trends in the future:
- Mobile networks will need better infrastructure to handle the growing traffic.
- Mobile internet will increase in popularity which leads us to…
- Mobile commerce will set new challenges to retailers as consumers get more informed, faster deliveries and better deals
Data regarding these numbers has been put together on a study commissioned by Vodafone UK to ATKerney. You can find the study here.
It’s interesting to see that the internet economy reacts to people needs and wants as is stated in the graph bellow:
As you can see the internet is expected to be the most commonly used media in Europe by 2013, with 50% of all media consumption.
The other media (radio, print, TV) is expected to continue to decrease in the following years.
With smartphone usage doubled between 2008 and 2010 it is expected that smartphone terminals will be a major player in the internet economy ecosystem. Data is already used more often than voice. Mobile operators will adjust their market accordingly and that will increase the internet consumption even more.
Online retail (both web and mobile) accounts for roughly £45bn ($70bn) – approximately 6% of GDP, leading the UK to the 1st place in G20 countries as internet economy share of GDP.