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Shopping cart abandonment is one of those dreaded issues both online and omnichannel retailers hate. There are many reasons for customers to just leave a webstore after they have picked their products, instead of completing the order.
Some customers find better prices elsewhere, some fail to navigate the store but most (56%) give up on their order when they are presented with unexpected costs.
Data gathered and compiled by the Payroll Blog shows that 68% of all consumers abandon their cart, leading to $18 billion in revenue lost each year but there are ways to avoid this. The infographic below outlines some of the most effective ways to avoid shopping cart abandonment and increase conversions.