I have recently stumbled across a really useful app called Hotjar. I’ve had some time to test it and get some insights on how it’s working so I’ve decided to take the next rational step: do a Hotjar review. To get an overview, you can use the app to get a better understanding of how users interact with your website and receive feedback from them. I liked the software so here are some quick thoughts about the usage. If you find it useful, register here and you can start using it.
So here’s a bit about the features: probably the most useful one is screen recording. Basically Hotjar tracks and records user interaction with your website. Afterwards you can watch these interactions in the screen recordings section. You will spend some quality time there, just you and the sexy recordings.
It’s basically very useful and I’ve thought about a way to track behaviors like these for a long time. Until I’ve tried Hotjar, I was not really feeling the other apps.
But it’s not just the screen recordings. Hotjar also offers a neat way of studying heatmaps for one or more web properties. I know – lots of other apps do it but Hotjar does that plus a ton of other things, minus the headaches associated with complicated solutions.
Funnels are easy to set up and track (or so I’ve heard because I still use other analytics software for this but I will definitely give it a try).
- the feedback polls (basically embedded forms you can use to receive information from customers)
- surveys (a great way of registering user feedback and getting a statistical overview)
- user testers recruiting (recruit testers through custom messages and incentives – coupons, discounts etc )
Key take aways:
- Hotjar is awesome for ecommerce and digital sales operations. It is a great way to receive feedback and track user behavior
- It’s an all-in-one solution without being cluttered or complicated, which is a big plus for me
- Even the free version is a lot better than some of its competitors
Long story short: you can certainly give it a try. The free version offers quite a lot of options and is really no strings attached.